Hass Avocado Export Opportunity to France

Abstract

In recent years, the production chains have encouraged the internationalization of the agricultural sector products from Colombia, so with adequate support to Hass avocado growers in Tolima’s department. It was sought to find a way to eliminate channels of unnecessary distribution to have the opportunity to export directly and thus obtain a more just utility. For that reason, from the academy it was sought to provide the growers with all the information and tools that were required to carry its products to external markets directly by eliminating intermediaries that decrease competitiveness abroad, as well as through the collection and analysis of information on eligibility requirements, use of agreements to the French market and preparation based on experience of some support tools such as financial offer, logistics expenses costs and the formulation of an export plan for its development that allows them to reach external markets directly with greater benefits and a more efficient competitive advantage.