Cultural digitization in pandemic times

Abstract

This document is going to analyze the impact of digitization in the culture sector, with a critical look is going to expose the advances that have been changing to improve the promotion of culture through a digital environment. Certainly, the twentieth century has been distinguishing by being linked to information technologies, which has allowed great advances, but has revealed how dependent we are on them. An example of this is the so-called cultural digitization, especially when it links to failed marketing strategies in a country like Mexico, where the economic conditions do not exist to have fully digital societies, fully impacting on economic, social, and cultural rights. Thus, it is worth reflecting on whether it should only bet on cultural digitization as the only way to guarantee and promote culture, or it should be part of a more extensive network options and actions to realize this right.