Art, design, and commodity mage’s operations in the industrial and post-industrial society

Abstract

From the end of the XIX century, through the XX and, of course, the XXI century, we can find a series of overlapping operations between art, technique, image and experience, which have modified the classic character of art, and they have shaped the new conditions of aesthetic experience in an ndustrial and post industrial era. These operations can be classified as the construction of the industrialized experience, the aestheticization of the industrial object and the industrial desire domination. Thus, the present text tries to show from some examples, under the artistic and revolutionary impulse of avant-garde art, how the capitalism of industrial societies re-functionalized such operations to redirect them to a process of conservation and unfolding of their own productive structure. Finally, the text seeks to ask about the conditions of an image that pretends to be critical in this context of refunctionalization of criticism.